With the end of the year fast approaching, it's time to reflect
on the past year's accomplishments and start thinking about what
we could do even better in the new year ahead. We have a couple
of ideas and suggestions when it comes to communication. Do you
also get confused by over-long email chains that cover too many
subjects? Check out our One email, one message article for
tips about how to make email more manageable.
In another short piece, we give a few golden rules for successful
project management, based on our own experience. By keeping a few
key things in mind, you can help ensure that everything gets done
properly and on time.
You'll also find an example of our recent work, which we hope you
find useful or, at the very least, interesting!
In the meantime, all of us at Baxter Communications would like
to wish you and yours a very happy holiday season, and look forward
to working with you again in 2014.
email, one message
There are certain types of emails that tend to frustrate recipients.
One type is from the too mucher, the other from the non-discriminator.
We have a couple of tips to help ensure that your emails won't
fall into either category.
rules of good project management
In a nutshell, good project management means first working out what
needs to be done and then making sure it all gets done on time. And
that can be harder than it sounds. Here are three golden rules to
ensure your project runs smoothly. More>>
Many of us look back on our university days with pleasure and nostalgia
. . . but some of us just can't seem to leave them behind. Over the
past few months, Senior Copywriter/Consultant Jerome Martin has been
revisiting his academic past. More>>
we've been up to...Brochures, websites and newsletters are only a few of the different
types of internal and external communications that Baxter Communications
produces. Our repertoire also includes speeches, advertorials, case
studies, and more - much more, actually, than you may think! Recently,
we collaborated with leading cross-media production company Lukkien
on a video script for TomTom's new Navkit solution. Check
out the fun and entertaining visual approach Lukkien took (and
we think the text is pretty good too).
us on Twitter
you are a Twitter fan, you may be interested to know you can now
follow us on @BaxterComms.
Congratulations to our customer Randstad for winning the Sijthoff
Prize for their Annual Report 2012.
On January 1 (and maybe the next day or two), English speakers are
likely to greet each other with "Happy New Year". They
don't shake hands or say "Best Wishes".
people in Britain will be going to a Christmas pantomime
(or "panto", for short) during this holiday period.
This is a full theatrical performance, based on a traditional story
or fairytale, and often featuring famous comedians or pop singers.
The script will usually have topical jokes about politics, sports
or daily life, and typical slapstick comedy scenes, while the audience
participates in the performance by shouting and cheering.
A favourite pantomime tells the story of Dick Whittington,
a poor boy who went to London (accompanied by his cat) to make his
fortune. He was so successful, he became Lord Mayor of the city.
The pantomime is based on a true story!
it Xmas or X-mas?
around at Schiphol at this time of year, and you'll see all sorts
of X-mas special offers being advertised. Nothing wrong
with using the abbreviated form of Christmas, you may say. The only
trouble is that Xmas (pronounced EX-mus) is written in English
without a hyphen (Dutch verbindingsstreepje). Those who feel
it should be written with a hyphen are perhaps getting confused
However, most style books recommend that you avoid the short form
altogether, except in advertising or when space is short: Christmas
(pronounced KRISS-mus) is much preferred.
Would you like to know where the X in Xmas comes