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Dear Reader,
When you're faced with the challenge of writing a speech, or putting together a CSR Report for the first time, a few pointers can be all you need to steer you in the right direction. So for this edition of More than words, we've put together handy overviews of what we've found to be the key elements that make for a memorable speech, and a solid, useful CSR Report. (And speaking of useful, we're giving away 15 copies of our Baxter's English Survival Kit in this issue!) Finally, as usual, we include a short tip on writing better English.
Happy reading!
Astrid Baxter
Managing Director
PROF TRENDS The ABCs of CSR Reporting
by Karen Holt
Just a few years ago, Corporate Social Responsibility reports were 'nice to have'. Slowly but surely, they're becoming 'need to have'. But putting one together for the first time can be a daunting task. How do you do it? What should be in it? Here are some pointers to put you on the right path. More>>
SHARING KNOWLEDGE Writing a memorable speech
by Andy Baxter
Speech! The idea can make even a highly competent businessperson nervous. But whether you're someone who is at ease in front of a crowd or not, one thing is certain: your successful performance is already 75% assured if the text you have prepared has the key characteristics that make a speech a 'good' one. Having written countless well-received speeches over the years, we've pinpointed three of them. More>>
ENGLISH TIP The little-known secret of English sentence structure
by Karen Holt
If you're a Dutch speaker writing in English, you can take great care in getting spelling, grammar and verb placement exactly right, but readers may still be able to tell it wasn't written by a native. It all comes down to a subtle difference in sentence structure that most people are completely unaware of! More>> |
FREE BOOK
Mail and win a Baxter's English Survival Kit!
Should it be its or it's, of or off, I received or I have received? These are just a few of the things that Dutch people tend to get wrong when communicating in English. But Baxter's English Survival Kit can help you get it right.
Written in Dutch by our directors, Andy and Astrid, Baxter's English Survival Kit is a compact overview of the spelling, grammar, vocabulary and punctuation issues in English that Dutch speakers tend to find most difficult.
Like a free copy? We're going to mail one to the first 15 readers of our newsletter who let us know which article in this issue they found the most useful or interesting – and (briefly) why. Simply send your email to desk@baxtercommunications.com with "Survival Kit" in the subject line.
BAXTER NEWS
New clients
Since our last newsletter, we've been privileged to start working for a number of new clients, including the Netherlands Forensic Institute, the Ministry of the Interior, the Ministry of Justice (The Hague Institute for the Internationalisation of Law), Publimarket, Randstad, DSM Corporate HR and DSM Business Support.
New team member
We're pleased to welcome a new member to the Baxter team. Alana Piper comes from Australia, but has spent the past few years in the UK, where she recently completed her PhD at the University of Oxford. Prior to leaving Australia, Alana worked for one of that country's major event organisers.
Wedding bells
Love is certainly in the air at Baxter. Congratulations to Alana, who got married in Australia on 1 April, and to Jerome, who is getting married in London on 26 May. We wish them and their partners lots of happiness! |